Harley-Davidson has a loyal brand following with licensing of the Harley-Davidson logo accounting for almost 5 percent of the company's net revenue. Also the American police forces are supplied with a fleet of Harley-Davidson motorcycles. Harley Davidson has diversified their business apart from motorcycles, under the Harley-Davidson brand that includes apparel, home decor, ornaments, accessories, toys, miniatures of its motorcycles, video games based on its motorcycles etc.
Right from its origin, Harley-Davidson has branded its motorcycles as respectable and distinguished products. This was marketed with advertisements that focussed its market on more refined-looking ladies with parasols, and men in conservative suits. One could see the growth of this right from the 1906 Harley-Davidson's effective, and polite, muffler which was shown in advertisements with the nickname "The Silent Gray Fellow" and the clean-cut motorcyclist portrayed in Honda's "You meet the nicest people on a Honda" campaign in the 1960s and later with the 1971 FX Super Glide, the company embraced the chopper style with a style of customization. Harley-Davidson conventionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cm³ and has widened to include its more contemporary with VRSC (2002) and middle-weight Street (2015) platforms.
Harley Davidson has a range of 17 bikes that includes Cruiser, Sports Naked and Tourer. The most popular among them include Harley Davidson Street 750, Harley Davidson Iron 883, Harley Davidson Forty Eight, Harley Davidson Fat Boy and Harley Davidson Roadster. The complete range is distributed through dealers worldwide. Extra power, torque, efficiency, reduced vibration and above all feel and character is what any Harley Davidson bike rider would look forward to.
The classic Harley-Davidson engines are V-twin engines, with a 45° angle between the cylinders and this 45° angle is patented in the United States. The crankshaft has a single pin, and both pistonsare connected to this pin through their connecting rods with these V-Twin engines are large, high-torque enginesand they occupy relatively small space. It causes the cylinders to fire at uneven intervals and produces the trademark sound of the Harley-Davidson motorcycle brand.
To simplify the engine and reduce costs, the V-twin ignition was designed to operate as a dual fire ignition system with a single set of points and no distributor, causing both spark plugs to fire regardless of which cylinder was on its compression stroke, with the other spark plug firing on its cylinder's exhaust stroke, effectively "wasting a spark". The exhaust note is basically a throaty growling sound with some popping. On February 1, 1994, the company tried to register its sound trademark noted for the distinctive sound of the Harley-Davidson motorcycle engine. "The trademark consists of the exhaust sound of applicant's motorcycles, produced by V-twin, common crankpin motorcycle engines when the goods are in use". There were many Harley-Davidson's competitors which tried to produce a similar sound.
During WWII, the U.S. Army asked Harley-Davidson to design a specification of a motorcycle much like the BMWs exceptionally reliable and low-maintenance machines, with shaft drive, a boxer engine, and several other features.Based on the specific requirements of the army for a shaft drive the company produced the XA, whose engine and drivetrain were based on the flathead BMW R71 (1938-1941) versus the overhead valve (OHV) BMW R75 (1941-1946). Harley Davidson is going electric with a big change. 1000 XAs were produced for assessment.
Throughout its history Harley-Davidson has used various ignition systems starting from the early points and condenser system used in the Big Twin up to 1978 and Sportsters up to 1978 to the magneto ignition system used on some 1958 to 1969 Sportsters, early electronic with centrifugal mechanical advance weights used in all models 1978 and a half to 1979 to the late electronic with transistorized ignition control module known as the black box or the brain, used in all 1980 models to present models.In 1995, the company for the first time introduced Electronic Fuel Injection (EFI) system as an option for its 30th anniversary edition Electra Glide. EFI thenbecame a standard on all Harley-Davidson motorcycles, including Sportsters.
In 2006, Harley introduced the FLHX Street Glide designed by Willie G. Davidson
In 2008, Harley added anti-lock braking systems and cruise control and a 6-US gallon fuel tank and throttle by wire option on all touring models., Harley-Davidson redesigned the entire touring model range with several changes, including a new frame, new swingarm, an entirely revised engine-mounting system, 17-inch (430 mm) front wheels for all but the FLHRC Road King Classic, and a 2–1–2 exhaust for the 2009 year model. These changes resulted in greater load carrying capacity, better handling, a smoother engine, longer range and less exhaust heat transmitted to the rider and passenger. Some of the 2009 model year motorcycles are the FLHTCUTG Tri-Glide Ultra Classic and the first three-wheeled Harley.
In 2014, Harley-Davidson released a redesign for its touring bikes and called it "Project Rushmore" with new additions like the 103CI High Output engine, one handed easy open saddlebags and compartments, a Box Infotainment system with touchscreen features, Bluetooth, and USB connectivity for charging.
Harley of Edison is an authorized dealer of Harley Davidsonbikes based in New Jersey. We commenced operations in August 2009. We offer a a range of 11 Harley Davidson motorcycle from each of its six platforms namely Sportster, Dyna, Softail, V-Rod, Touring and Street in addition to a full range of parts, accessories, and general merchandise. We have a responsive, knowledgeable and friendly customer care service. We are a dealer of new and pre-owned motorcycles and also offer rentals. We have a fully equipped workshop and are able to perform everything from MOT and servicing, to tyres and tuning. You can view our bikes on our website.